We are so proud as a Colombiancoffe.us a colombian brand in the United States to present a coffee that in bodies everything that the Colombian coffee stands for us. Here some words that the brand share with us about the new variety of Juan Valdez, now available in our store:

Juan Valdez has decided to face the current situation by staying true to his purpose and identity. The brand that represents the Colombian coffee culture invites us once again to support what is ours, to continue showing that we are the land where obstacles become opportunities based on the talent, creativity and resilience of our people.

The brand has worked with young coffee growers since 2017, through its RENACER program, and this time it makes visible great stories associated with the perseverance and teamwork of those who have never stopped believing in themselves, in the field and the country.

From an alliance with the FAO (Food and Agriculture Organization of the United Nations) that seeks to promote solidarity consumption and associative work that benefits the country's coffee growers. A coffee mix was created, derived from two youth associations: the Association of Producers of Coffee Plank of Gómez (ASOPROCAFFE) from Nariño and the Association of Coffee Growers for Development (ASODESARROLLO) from Huila, both recognized for their work in the Colombian countryside.

In addition to these two origins, the edition features youth coffee from Norte de Santander. The message that Juan Valdez brings us is a journey through the stories of overcoming, resilience, teamwork and hope of young coffee growers found throughout Colombia. Juan Valdez is now more than ever, the coffee of a whole country.

Credit: Juan Valdez® brand.