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Discover the authentic taste of Colombia with our Juan Valdez Premium Colombian Coffee Collection, inspired by the renowned multinational coffeehouse chain, Juan Valdez Café. This collection, featuring Colina, Sierra Nevada, Caldas, Instant Freeze Dried Coffee, Huila, and Volcan, showcases the diverse flavors of Colombian coffee and represents the rich heritage of the Juan Valdez brand.
Juan Valdez Café was established by Colombia's National Federation of Coffee Growers (FNC) through Procafecol S.A. in 2002. The brand was named after the fictional character Juan Valdez, who has been the face of Colombian coffee since 1958. As the only international coffeehouse authorized to officially sell Colombian coffee, Juan Valdez has become a symbol of quality, heritage, and fair trade in the coffee industry.
When you indulge in our Juan Valdez Premium Colombian Coffee Collection, you are supporting the farmers who work tirelessly to produce the finest coffee beans. The FNC, established in 1927, is owned and controlled by over 500,000 farmers who grow their coffee on small farms. By promoting fair trade coffee, the FNC ensures that these farmers receive fair compensation for their hard work and dedication.
Juan Valdez Café has received international recognition for its commitment to quality and fair trade. In September 2007, the brand was granted Protected Designation of Origin by the European Union, solidifying its status as a premium coffee retailer. Today, Juan Valdez Café has over 300 outlets worldwide, and continues to expand through a franchising scheme, reaching coffee lovers around the globe.
Our Juan Valdez Premium Colombian Coffee Collection reflects the rich heritage and values of the Juan Valdez brand. By offering a diverse range of premium beans and blends, we ensure that every coffee lover can find their perfect cup while supporting ethical and sustainable practices. Experience the true essence of Colombian coffee and the remarkable story of Juan Valdez with our carefully curated collection.