Juan Valdez Renacer Special Edition Coffee Ground 8.8 oz - 250 g

Renacer Program

Juan Valdez represents this collective desire to move forward in the special edition Renacer, a coffee symbol of a country that is reborn, created by young people from various regions of Colombia who inspire us and show us how we can move forward and advance in this period of transformation. The brand has worked with young coffee growers since 2017, through its RENACER program, and on this occasion makes visible great stories associated with perseverance and teamwork of those who have never stopped believing in themselves, in the field and in the country.

Juan Valdez and the Food and Agriculture Organization of the United Nations (FAO), the Association of Coffee Growers "ASODESARROLLO" of Huila, the Association of Coffee Producers of Tablón de Gómez "ASOPROCAFÉ of Nariño and producers of Norte de Santander. We join forces to deliver the best coffee produced by young coffee growers. These beans are the result of their leadership and their coffee culture, elemental factors for the prosperity of the Colombian countryside.

The FAO representative in Colombia, Alan Bojanic, affirms that the RENACER program "is the demonstration that associativity is key for the development of the Colombian countryside. These initiatives are what the country's family agriculture needs to consolidate and obtain commercial spaces that generate economic benefits that guarantee its sustainability.

This is how Juan Valdez is a journey through the stories of overcoming, resilience, teamwork and hope of young coffee growers found throughout Colombia.