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There are internationally famous Colombian coffee brands. Juan Valdez, Buendía and Abuela Laura are some of them. However, there are ventures such as Juan's, from Café Castillo de Santana, that produce coffee of excellent quality such as Café Wandra.
Coming from the coffee mountains of Támesis, Antioquia, between 1,480 and 1,750 meters above sea level, and with the best selection and processing, they obtain beans with an excellent mixture of aromas and flavors. Together with three partners, they created the coffee exporter in 2013. Initially, they were all in charge of going to the farm, picking, packing and selling their products. In the coffee world they are known as "Todheroe", the person who takes care of everything. Now, each one has a more defined role and it is Juan who is in charge of selling the mildest coffee to the national and international public.
But in his company they do not only have Café Wandra, one of the most recognized coffees. In order to also reach other audiences, they have allied with farms in Fredonia and Planadas, Tolima, to offer their own brand, with a good quality coffee. Juan speaks with ownership of the coffee, of his brand and of everything related to the products that they sell.
The logo of Café Wanbra is a petroglyph that they found on a rock that was on the farm. When they thought of the name for their premium roasted coffee brand, they decided to include this petroglyph of the Embera culture, which, after arduous research, they discovered meant "energy of the fauna and flora" for the Embera Chami.
In his contact telephone number, Juan is willing to tell more about the history and properties of this Colombian coffee, one of the brands that offer excellent quality coffee to the national and international market.
Wandra, coffee with Emberá history.
Antioquia has identified more than ninety brands of coffee produced by independent companies, the majority of which are sold in the national market. And, although in the international market there are famous Colombian coffee brands such as Juan Valdez, Buendía and Abuela Laura, there are products such as Café Castillo de Santana, that produce excellent quality products such as Café Wandra.
Coming from the coffee mountains of Támesis, Antioquia, between 1,480 and 1,750 meters above sea level, and with the best selection and processing, they obtain beans with an excellent mixture of aromas and flavors. Café Castillo de Wandra is the result obtained when looking for a good way to improve the income of the Santana farm, by adding value to the beans produced in it.
In Colombia, the initiation of the consumption of the beverage takes place in childhood, at breakfast or dinner, accompanied with milk. The "tinto" or black coffee begins to be consumed in adolescence, focusing on university and work life, while seeking to rescue its energetic benefits. Its consumption increases after the age of thirty until the age of sixty, when its consumption decreases, appealing to sleep problems. The beverage is consumed in equal parts inside and outside the home, which is why specialty stores are capturing the attention of frequent consumers looking for new experiences or changes in their daily routine.
By tradition, most homes prepare coffee in the form of cooking, heating it at different times of the day, causing it to lose most of its aroma and flavor attributes. The best coffee is drunk freshly brewed to avoid changes in acidity and flavor that can be harmful to the digestive system.
The type of coffee selected by Café Gourmet Castillo de Wandra is of the export type and is considered supreme Colombian coffee under the international classification of exporters (International Trade Center, 2011). The roasting process is carried out through a third party such as Café Uribia in the municipality of Valparaíso (Antioquia). This supplier with its threshing machine guarantees the selection of the supreme bean and the purification of imperfect beans.
All heroes of the company
Four coffee engineers came up with the idea of creating Santana as a coffee exporter in 2013. Initially, they were all in charge of going to the farm, picking, packing and selling their products. In the coffee world they are known as "Todhéroe", the one who takes care of everything. Now, each one has a more defined role, but they continue working hand in hand to offer a good quality coffee. But in their company they do not only have Café Wandra, one of their most recognized products. In order to also reach other publics, they have allied with farms in Fredonia and Planadas, Tolima, to offer their own brand, with a coffee of excellent quality.
On the other hand, the logo of Café Wandra is a petroglyph that was found in a rock on the farm where the Colombian coffee beans are harvested. When they thought of the name for the brand of premium roasted coffee they had, they decided to include this petroglyph of the Embera culture, which, after an arduous investigation, they discovered that it meant "energy of the fauna and flora" for the Embera Chami.
The brand is one of the most important assets of any company and for this reason Café Castillo de Wandra undertook the entire process to protect both its name and its distinctive symbol. The Castillo de Wandra coffee brand originates from the fusion of the name of the variety of coffee cultivated in the Santana de Támesis farm (Castillo variety) and a legend that is woven around an ancestral stone carved by the Emberá indigenous people that inhabited these lands hundreds of years ago and that is located in the farm.
"Legend has it that in this Colombian mountainous land blessed by the spirits, our indigenous Emberá ancestors lived. Their Jaibana shamans, knowing the magic spiritual power, marked on the stone so that time would not erase it, the sacred place where their Wandra, spirits of the forest, mother of animals and plants, indicated to them that the best seeds would grow". This mark is today the logo that identifies this coffee. Café Castillo de Wandra is the ideal combination of nutrients, a mixture of aromas and flavors that, added to the special selection of the best beans, result in a product with an intense aroma, great smoothness and excellent quality.
"The supernatural forces that inhabit the Emberá world are represented using the forms of animals and men, but with particular graphic procedures; the materialization of jai or spirits, constitutes only a formal allegory of the spirit, incapable of containing its essence; it serves as evidence of the "vision" of the jaibaná (spiritual leader), who during the healing ritual achieve a state in which the images of the jai come to them and inform and help them in the healing adventure". Just as the jai are related to illnesses, they are also related to nature and that is where the name Wandra comes from.
Café Castillo de Wandra uses a distribution without intermediaries, considered as direct sales, for end users such as restaurants and independent coffee shops as an official consumer product. After a market analysis, they realized that, although the majority of people are satisfied with their habitual coffee, it is necessary that the strategy of the product aims at the total satisfaction of the benefits expected by the consumers such as an exquisite flavor, an excellent aroma and a good body. They also discovered that it is important to have different presentations of the product to satisfy the consumption needs of the different clients. Another important point is the growing attention that customers pay to packaging, which can become an opportunity to make this product a special gift, hence the retail market has great potential as a strategic ally.
Some of the strengths are the coffee from the Santana de Támesis farm and its neighbors, which guarantees the quality and traceability of the final product. In addition, the denomination of origin of being a 100% Colombian mild product from the southwest of Antioquia. Also the fact that its quality is based on not making mixtures of varieties of products, delivering to the final consumer always coffee variety Castillo excelso supreme selected export type, guaranteeing the cup with the same flavor and aroma.
Although there is a growing market of consumers of good coffee, their tastes and preferences are not the same, for this reason it is important to have different varieties of flavor and aroma of the product. In general, coffee is associated with memories or sensations, which is why it is important to generate an atmosphere or experience around this product. Finally, and after an arduous study, Santana's engineers know that they must work in greater depth on different levels of grinding and roasting to potentiate the sensorial experience and continue offering the best Colombian Coffee through Wandra.